My Story
My interest in business started long before digital marketing.
I grew up around my parents' 4 Square supermarket in Invercargill, where I became fascinated by how businesses attract attention, build trust and connect with customers.
Arranging products, watching customer behaviour and seeing what made people choose one product over another taught me some of the fundamentals of marketing long before I knew to call it that.
That curiosity stayed with me.
Over the years it developed through marketing roles, building Boost Marketing NZ, working with businesses across professional services, manufacturing, construction and e-commerce, and eventually building my own business around helping business owners grow.
I've seen the same challenge in many different forms:
A business can be excellent at what it does, yet its marketing doesn't always communicate that value.
The website may be outdated.
The positioning may be unclear.
The owner may rely heavily on referrals.
LinkedIn may be sitting there largely unused.
Marketing may happen inconsistently because there's never enough time.
Often, the hardest part isn't knowing that marketing matters.
It's knowing what to do first.
How I Work
I start by looking at the bigger picture rather than jumping straight into a marketing tactic.
I want to understand:
-
What you're trying to achieve
-
Who you want to reach
-
Where your business currently gets opportunities
-
What's working and what isn't
-
How you're positioned in the market
-
How your website and online presence represent you
-
And where I believe the biggest opportunities are
From there, we can focus on what will make the most difference.
That might be positioning and messaging, LinkedIn and lead generation, a website, content, email marketing, digital visibility or ongoing marketing support.
The answer is different for every business.
My job is to help you find the right answer.
Beyond Work
Outside of work, I value a quieter life focused around family, my four children, my dog Louie, time outdoors, and continuing to learn about business, communication, growth, and human behaviour.
I believe meaningful business growth comes from clarity, trust, consistency, and genuine connection — not noise.
I’d love to hear more about your business, your goals, and where you see opportunities for growth. If you’re ready to explore what that could look like in practice, you can apply for a LinkedIn Revenue Review below.
Let's Talk
If you're wondering whether your marketing could be doing more for your business, I'd love to hear what's happening.
Whether you're growing an established business, starting something new or building the next chapter of your career around your expertise, we can start with a conversation about where you are now and where you'd like to go.