The Challenge:

 

Noel and Barbara McCrostie, owners of Specialised Structures NZ Ltd, knew their franchise model had massive potential — but growth had stalled. With only six franchise owners, they struggled to generate enough quality leads to expand. They needed a system to consistently attract the right people, double their network, and set themselves up for future financial freedom.

 

The Strategy:

 

Using the Be Anchored Framework, we built a growth engine that worked on multiple fronts: a refreshed website, SEO strategies to capture high-intent traffic, and a LinkedIn system designed to engage their ideal franchise owner profiles. Instead of chasing anyone interested, every campaign focused on qualified, motivated prospects who matched their vision.

 

The Results:

 

In just a few years, Specialised Structures doubled their franchisees, achieved national expansion, and significantly boosted revenue. Most importantly, Noel and Barbara reached their ultimate goal — the financial freedom to step back, travel the country, and enjoy life while their business kept growing.

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“Julieana’s work transformed our business growth and gave us the freedom we’d been working towards for years.” – Noel & Barbara

 

Work with Julieana

Apply here (limited spots available) →