Case Study - Metro Website Revamp

The previous Metro website was held on SharePoint and was not responsive across mobile or tablet.

 

After in-depth customer/user research, ideation, persona/journey mapping, CRM, design-thinking, brand/marketing, a new Silverstripe website platform was introduced.

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I was tasked with managing communications (internal and external), PR, and media liaison.

 

After lengthy testing and UX/UI development, users can now view Metro across all devices easily. 

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A successful project working with Silverstripe, Stratos, internal and external teams, and the Christchurch community.