Case Study - SaaS Strategy

The previous public transport system in Timaru was not a viable option anymore.

 

After in-depth customer/user research, ideation, persona/journey mapping, design-thinking, brand/marketing, a new 'on-demand' public transport system (MyWay By Metro) was introduced during Covid-19 lockdown and gained the trust of the community.

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Powered by Via, My Way by Metro is a leader in SaaS for public transport in Australasia.

 

Users now have the flexibility to use the MyWay app to book their rides and be picked up and dropped off anywhere in Timaru.

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A successful project working with Via, internal and external teams, and the Timaru community.